this is the ace hub
Founded by Huub van Boeckel, The ACE Hub is born from a life deeply rooted in tennis.
Growing up in the 70s and 80s, Huub played on the legendary courts of Wimbledon, Roland Garros, and the US Open—an era when tennis reached its cultural zenith. The players of this time were more than athletes; they were icons, and their gear became symbols of style and self-expression. For Huub, tennis transformed from a competitive sport into a way of life, a perspective that now defines the ACE hub.
Our philosophy is grounded in authenticity. At the ACE hub, we’re not just inspired by tennis—we live it. This connection shapes every detail, from premium leathers and high-segmented sneakers to clean, minimalist designs. Every product is crafted with intention, blending heritage and modernity, performance, and aesthetics.
At the core of The ACE Hub lies a vision encapsulated in four foundational pillars:
1. Tennis Aesthetics
The elegance of tennis courts, the beauty of the game, and the dynamism of players captured in every detail.
2. Legacy
A tribute to tennis’ storied history, from iconic venues to the careers of legendary players, bridging the past with the present.
3. Art, Design and Fashion
Infusing the spirit of tennis into interiors, accessories, and style, blending sport and sophistication.
4. Travel
Exploring the world through tennis, discovering breathtaking courts, and curating experiences around the sport.
Tennis is more than a game—it’s a lens through which we see the world.
It’s a volley of hopes, power, and precision.
It’s passion in motion, grace under pressure, and love at zero.
Every serve, drop-shot, and hard-fought rally teaches us lessons about life.
At The ACE Hub, we celebrate these lessons, weaving tennis’ wisdom, traditions, and aesthetics into every aspect of our lives. Tennis is Life.
